(via helloyoucreatives) Powerade creates a “second screen” for the South American soccer cup that went on this past summer. This was a very ingenious way of capturing the knowledge and support of fans and showing the impact and efficiency of Twitter. Hats off to Powerade.
(via Ad Week) An app that erases ads and replaces them with street art instead. Public Ad Campaign, the group behind this claims that ads are detrimental to the interaction between inhabitants of a city and its public space, a relation that the city’s health is affected by.